Malashock Dance, a 501(c)(3) nonprofit organization, had a problem: They needed to revise and reprint their School’s class schedule, but they did not have room in the budget for it. They had been printing beautiful, full-color, 4-panel brochures that included a list of faculty, their schedule, class descriptions, tuition, workshops, and a nice photo of their company on the front. The solution: Pare down the content to fit it on a two-sided, full-color, 6×9″ postcard.
The result: A postcard that matched the design of the brochure, but only included the essential information. It also had the added bonus of driving students to their website for more information!